What it means to keep “it true”: colorblindness mixed with righteous white liberalist tendencies. A remarkable move to remove the “folk” enmeshed in narrative of rap (cf. Chang’s Can’t Stop Won’t Stop and the thousand other things written to monumentalize them) in the name of an entrepreneurial historiography. So, just what do black people have to sell? “Authenticity,” which “you literally can’t learn.” “Effortless” and cutting: at home with conditional justice (and a profit-sharing plan). (For an extended theorization of this, see “Thrift Shop.”)